It Must be organized
It Must be Satisfy
It Must earn a profit
4 Resources
- Human
- Material
- Money / Financial
- Information / Entrepreneur
Classification of business according to sizes
- Very small - below 20
- small - 20 to 99
- medium - 100 to 499
- large - 500 to Ω
I - Single / sole proprietorship
- manage by one person
- oldest form of business org
- it has unlimited Liability
- easy to form , it requires small capital
- All profit belong to business owner
- lack of stability , it has less access to credit.
- Limited knowledge & skills
II - Partnership
- Association of two or more Co-Owners
- easy to organized, with high credit available
- it has more capital
- it has Get all profit
- more knowledge / skills
- it has unlimited liability / and lack of stability
- manage disagreement
- Idle Investment
- Each partnership contributes money services or property
Types of partnership
- General Partnership
- limited Partnership
- artificial being created by the operation law
- Limited Liability
- easy to raise capital
- perpetual life
- specialized management
- difficult to organized strictly supervise by the cov.t.
- personal & Interpersonal Employer - employee relationship
- Existence of share of certification of ownership
Management
- the pursuit of organization Goal efficiently and effectively By:
- Efficiency
- effectiveness
Through
- Planning
- organizing
- Leading
- Controlling
Levels of management
top Management
middle management
First line or first - level management
managerial skill skills:
- technical skills
- conceptual skills
- interpersonal skills
- interpersonal
- leadership role
- liaison role
1.) planning
-selecting organizational objectives and settings policies and strategies
2.) organization
- dividing resources and activities that are needed to meet organizational objectives among work group assigning authority responsibility.
3.) satisfaction
-reciting , selecting, training developing an placing needed employees where they can , be must effective.
4.) leading
- getting employees to do what is wanted by leading guiding, communicating with , and monitoring them.
5.) Controlling
- setting standards, measuring performance against standards, and taking corrective action to see that planned performance actives.
Planning
-Defined as setting goals and deciding how to achieve them
Typical Decision
- What are the organization's long term objectives?
- what strategies will best achieve these objectives?
- what should the organization's short term objectives be?
- How difficult should individual goals be?
- Strategic plans
- Strategic plan is focused on the entire business operations. strategy is defined as the determination of the basic long-term objectives of an organization of resources necessary to attain these goals.
- top management - who formulates corporate objectives.
- lower levels of management - who develops relevant objectives, plans and how to attain them.
tactical plan
- A series of tactical plans constitute a strategic plan.
- Division managers are involve in tactical planning and time frame is usually one year or less.
- An Operating plan provides the specifics as how the strategic plan will be attained.
- this is applicable to activities that do not repeat. Once the activity has been implemented. the plan is no longer needed.
Ongoing plan
- this is utilized for continuing situations, problems concerns and activities which are similar and problems.
Organizing
- defined as arranging, people, and other resources to accomplish the work.
Typical decisions
- how many subordinates should be reporting directly to a manager?
- how much centralization should there be in the organization?
- how should jobs be designed.
- when should the organization implement a different structure?
Topic Title: Marketing
Specific Objectives:
At the end of the topic session, the students are expected to:
Cognitive:
1. Provide students with an overview of marketing.
2. Realize the importance of marketing.
3. Define related Marketing terms and its relevance.
4. Define what marketing is and discuss its core concepts.
5. Compare the five marketing management philosophies.
6. Analyze the major challenges facing marketers heading into the next century.
Materials/Equipments
o Topic slides
o OHP
o Reference materials
o Computer
o Speaker
o Projector
o Pictures
o Logo
o Handout 2 – Marketing Connections in Transition
o Handout 3 – Case Study 2
Material/Equipment
*Topic Slide
*OHP
*reference material
*Computer
*Speaker
*projector
*pictures
*Logo
*Handout-2 Marketing Connections in transition
*Handout-3 Case Study 2
Short movie presentation -
Show the Short movie Commercial of BMW entitled "The Hostage". Will take about 8:38 minutes.
Word Relation -
Write the word M-A-R-K-E-T-I-N-G in the board.
PopCom Recitation -
Ask Students their own definition of terms.
Visualization Method -
Show logo of nike, Channel, and Mercedes benz.
cYCLE METHOD -
Show Core Marketing Conceot Slide.
MARKETING PROCESS -
Situation Analysis, Marketing Strategy,
Marketing Mix Decisions, Implementation & Controls
5C Analysis -
Company, Collaborations, Customers, Competitors, and Climate
PEST Analysis -
Political, Economic, Society, and technologycal
SWOT Analyis -
Strengths, Weaknesses, Opportunities, and Threats
Concept mapping -
To present Marketing in the new Millennium
Needs - A state of felt deprovation
Want -
the form taken by a human need as shape by culture and individual personality.
Demands -
Human wants that are backed by buying power.
Product -
Anything that can be offered to a market for a attention.
Service -
Any Activity or benifit that that one party can offer to another.
Customer value -
the difference between the values the customer gains
Customer satisfaction -
the extent to wich a product's percieved performance matches.
Exchange -
the act of obtain of obtaining a desired object from someone by offering something.
Transaction -
A trade between two parties that involves at least two things of value.
relationship marketing -
the process of creating maintaining, and enhancing strong.
market -
the set of all actual and potential buyers of a product or service.
Topic Preparation:
ü Instructors must read articles, books, journals, and magazines about marketing to enrich their knowledge.
ü Try to watch in the television set for about 30 minutes. Observe how many commercial have been shown for such a period of time.
ü Have the students look for the definition and concepts of the following:
v Needs
v Want
v Demands
v Product
v Service
v TQM
v Transaction
v Customer Value
v Customer Satisfaction
v Societal Marketing Concept
v Marketing Mix Decisions
v Marketing Strategy
v 5C Analysis
v PEST Analysis
v SWOT Analysis
v Value Proposition
v Marketing Mix
v PLC
v Price Skimming
v Penetration Pricing
Topic Presentation:
The topic is an overview of Marketing, its definition, and importance. Discussion will cover the Marketing Strategy. Definition of related Marketing terms.
